More Than Words
As an experienced B2B and B2C marketing professional and content creator, the word Copywriter is just the tip of the iceberg when used to define what I do. I'm a renowned branding specialist who not only understands the importance of strategic communication, I'm versed in helping to create it. I get a thrill out of helping to determine the audience and figure out how best to reach them, as well as where to best reach them. For me this is a complete package and vital component to any project.
Global Brand Expertise
I’ve strategized and executed marketing content for some of the biggest (and the smallest) companies including: Discovery Channel, Nickelodeon/Nick at Nite, Specialty Food Association, eBay, PayPal, House Party, Visa, truTV, TD Bank, Gap, Thomson Reuters, Catalyst Inc., Comic Relief, Dow Jones, Accenture and Horizon Blue Cross Blue Shield.
I create content for any and all platforms including: websites, blogs, sell sheets, PPT presentations, branding/style guides, emails, infographics, newsletters, brochures, video and social media.
Defining an Audience
My unique ability to change my tone and my voice for whomever I’m speaking to and whatever I’m writing about, is one of my strongest assets and the result of years of strategy, testing and understanding. (Check out my testimonials if you want to hear more)
I grew up on Long Island, graduated with a BFA in Graphic Communications and Advertising Design from Washington University in St. Louis and now reside in Forest Hills, NY with my fantastic 12-year old son. I'm obsessed with CrossFit and podcasts, collect and consume fine wine and am living out my repressed photographer fantasies through Instagram.